http://www.piaggiogroup.com/en/archive/ ... ual-reportOperating outlook
In a macroeconomic context targeting a recovery in the global economy, though still affected by uncertainties over the growth rate in Europe and risks of a slowdown in some countries in Far East Asia, the Group is committed, in commercial and industrial terms, to:
* confirming its leadership position on the European two-wheeler market, optimally levering expected recovery by:
** further consolidating its product range;
** maintaining current positions on the European commercial vehicles market;
* consolidating operations in Asia Pacific, thanks also to the opening of new Motoplex stores, exploring new opportunities in countries in the area, always paying particular attention to the premium segment of the market;
* boosting sales of the scooters on the Indian market, thanks to the Vespa range and success of the new Aprilia SR 150;
* increasing the penetration of commercial vehicles in India, also thanks to new engines, and sales in emerging countries, targeting a further development of exports to African and Latin American markets.
From a technological point of view, the Piaggio Group will continue research to develop new solutions to current and future mobility challenges through the efforts of Piaggio Fast Forward (Boston) and to explore the new frontiers of design through PADc (Piaggio Advanced Design center) in Pasadena.
More in general, the Group is committed - as in the past and for operations in 2018 - to increasing productivity with a strong focus on efficient costs and investments, while complying with its business ethics.
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